Frequently Asked Questions

This project seeks to understand how visitors perceive and value their museum experience. It examines what motivates people to visit museums, what they seek to gain from their visit, and how they feel afterward. The study considers both learning and visitors' social, recreational, and personal motivations.

The study allows museums to collect data on visitor behavior and preferences, which helps improve exhibits, activities, and services. This makes museums more accessible and relevant, offering experiences that meet the needs of a wider range of people and increasing visitor satisfaction.

Visitor participation is key, as they provide the information necessary to adapt museums to their expectations. Through surveys and interviews, museums can identify behavior patterns and improve their cultural offerings, ensuring that their offerings are engaging and serve both an educational and recreational function.

The main benefit is that your opinions will help improve the exhibitions and activities so that they are more interesting and relevant to you. This way, every time you visit the museum, your experience will be more personalized and tailored to your preferences or expectations, creating memorable moments and unique experiences. In addition, you will receive a digital token that includes a section of a reproduction of a Frida Kahlo work. The token will be displayed on our website, and the token can be accessed through a digital certificate that will recognize your contributions to the study. You will thus contribute to making museums better places for learning, entertainment, and socializing. Collectible token: Fragments of Frida and Diego Rivera, 1931, The Wedding Selected work: Frida and Diego Rivera, 1931, The Wedding Institution: SFMoMA.

Digitally divide this work into 10,000 unique fragments, offering participants in the audience study of the Museums run by the Banco de México Trusts and admirers of Frida Kahlo the opportunity to receive a collectible digital token. The collectible token received will be issued through a digital certificate indicating a fraction of a work of art belonging to the Banco de México Trust for the Frida Kahlo and Diego Rivera Museums. This certificate allows it to become a unique collectible piece. Project description: Banco de México will launch the digitization of the work Frida and Diego Rivera, 1931, The Wedding from the SFMoMA collection; a painting that celebrates the relationship between two of Mexico's most influential artists. This work will be divided into 10,000 digital fragments. Project participants will be able to digitally collect some of these unique fragments, with a certificate of authenticity issued by the Directorate of Financial Education and Cultural Promotion of Banco de México.